The 9 Levers / Show

5 Warm + Strong

Warmth AND strength. Only one makes you a pushover or a bully.

People follow those who seem to care about them and seem able to act. Warm without strong = nice but walked over. Strong without warm = feared but alone. An alpha shows both — no need to bully.

Built from: The Charisma Myth; The 48 Laws of Power; The Laws of Human Nature; Influence; The Art of Seduction; Never Split the Difference; You Can Negotiate Anything; The Art of War; The Fine Art Of Small Talk.

Train this lever

Lever 6: Perception Rules